"0VND Marketing" is a strategy that helps startups and small businesses compete with big companies thanks to its efficiency regardless of the little pay.
On June 3rd, the University of Economics and Business (Vietnam National University) held Workshop 2 of Business Challenges 2018.
"Unlimited Marketing" is the theme of the second workshop in the series of activities and events of the Business Challenges 2018.
Workshop 2 has attracted many students representing the registered teams as well as many young people interested in the contest from Hanoi and neighboring provinces.
At Workshop 2, contestants had the chance to listen to presentations and exchange experiences with famous speakers such as Mr Nguyen Van Huong, Marketing Manager and Branding Manager of Karofi Vietnam and Mr Pham Anh Cuong (Cuong Steward) - Branding and Startup Specialist - Founder and CEO of BestB Startup Ecosystem - Founder and Chairman of Flower Farm.
The two speakers presented two interesting topics: "Modern Marketing - Opportunities and Challenges" and "0VND Marketing - Accomplish the Impossible" Especially, the topic of 0ND Marketing by Mr Pham Anh Cuong has gained the interest and love of many students.
According to this branding expert, "0VND Marketing" is a strategy that helps startups and small businesses compete with big companies thanks to its efficiency regardless of the little pay.
Mr Pham Anh Cuong (Cuong Steward) - Branding and Startup Specialist - Founder and CEO of BestB Startup Ecosystem - Founder and Chairman of Flower Farm
Taking evidences from his own startup story with Flower Farm - his project in the field of paper flowers, Cuong said, the biggest challenge when bringing the trend of folding paper flowers from Japan to Vietnam was to change the consumers' outlook. "At first, when I put this product on the market, people thought paper flowers were for funerals," he recounted jokingly.
After spending time to research the habits of students and college students, Pham Anh Cuong realized that people in this age group also have hobbies of folding paper to play or relax when they have free time. He eventually came up with the idea of opening the "10,000 VND class" to teach students how to fold paper flowers.
According to the young CEO, the 0VND marketing secret applied in this case is that you only had to pay 10,000 dong to rent a room, while the impression of the course had the students talking about Flower Farm and helped the company continue to open more classes. "People were gradually considering it as a 'trend', which in turn helped bring Flower Farm products into supermarkets and bookstores", said the Flower Farm's founder.
Another successful project founded by Mr Cuong was BestB - his startup ecosystem, which then consulted a brilliant "0VND marketing" campaign for K's Closet - a brand of custom baby and kids clothes.
"It is normal to sell a shirt, but if that shirt comes with a teddy bear dressed in the same way so that the kids can sleep with, they will definitely love it," Cuong said. From that idea, K's Closet started to sell products with a teddy bear in a "double dress" with the baby as a gift. The campaign had a quiet impressive slogan: "Give a new friend - Open the world of love". "It was a very successful case with an impressive sales record," said BestB's founder.
The speaker also asserted that "0VND Marketing" is not new but has been used by many big brands all over the world, for example, Apple. Instead of spending a lot of money on advertising, they introduce new products through public events such as fashion shows, attracting the attention of many tech lovers.
Business Challenges 2018's second workshop has brought up the most up-to-date and useful marketing strategies, helping young people broaden their knowledge and prepare marketing plans for their projects.